Mafia Wars is set in New York City and Little Italy, with the option for players to travel between New York, Cuba (level 35+), Moscow (level 70+), Bangkok and Las Vegas (level 18+). In 2010, Paris, London, South Africa, Mumbai and Dublin are introduced as challenge missions (which are available for a limited time). Las Vegas was released July 28 as the fifth city available. The game revolves around doing and mastering jobs to earn cash and experience, with the goal of establishing and advancing one's criminal empire. Players create mafias by recruiting players and using reward points to hire extra mafia members. Social networking sites such as Facebook, MySpace and Friendster allow players to recruit from friends to build their mafia and fight against other players. Players can also improve their stats by visiting the Godfather (i.e., making a micropayment).